Download e-book for iPad: Brand Aesthetics by G. Mazzalovo

By G. Mazzalovo

ISBN-10: 0230336736

ISBN-13: 9780230336735

ISBN-10: 1349340553

ISBN-13: 9781349340552

Explores the becoming value of aesthetic components within the good fortune of manufacturers and the reluctance of name managers and lecturers to house those matters. Proposes a sequence of theoretical and useful managerial tools which examine the classy facets of assorted model manifestations.

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Brand Aesthetics by G. Mazzalovo

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